“Credit and finance can be like prize fighters: securitized mortgage meltdown vs. adequate bank capital or Greek Credit vs. European trade finance. This conference will help mold them as team players instead knock-out artists.” – Roger L. Torneden, Ph.D., CFP®, Director of Business, Management and Legal Programs, UCLA Extension

Becoming a Magnet for Good Press

Speaker:

Ashton_Jerry
Jerry Ashton, Co-founder, RIP Medical Debt

“I don’t care what they say about me, as long as they spell my name right.” 
George M. Cohan.
Is that really true?  The upsides and downsides of media attention can be pretty dizzying, but this is a compelling topic for companies wanting media exposure according to Google search.  Advice found ranges from “3 Steps to Getting Good Press” to “109 Ways to Make Your Business Irresistible to the Media” on through to the more existential question, “Is Any Press Good Press?”
Huffington Post blogger and author Jerry Ashton will provide guidance, insight and a powerful packet of take-away tools that you can put to work both short and long-term.  Yes, you can create and benefit from good press, and yes, there are significant pitfalls for the unwary.  You need to know both sides of this coin before you ever hit the “send” button.

 

Sponsors & Exhibitors

Bringing together business credit professionals worldwide. Join us and raise your corporate profile with a powerful audience of global B2B professionals from the public, private and government sectors. Please click here for more information about exhibits and sponsorships for GFC2017.

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