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GFC2017 ConExpo Newsletter

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May 2017

Why Being An Exhibitor At The GFC2017 Conference And Expo Is A Superior Choice

Our Exhibitors Work Together For Their Mutual Value

Once you’ve planned your trade show calendar, set aside time to identify other trade show vendors who plan to attend. Most exhibitors are so focused upon designing their booths, training their staff, and preparing their marketing materials that they neglect the immense value of networking with other exhibitors. By approaching other trade show vendors and getting to know them, you can lay the groundwork for building a referral system that delivers an ongoing stream of leads. Below, I’ll explain how to identify worthwhile candidates, how to approach them, and the factors that contribute to building a mutually beneficial referral system.

The advantage of establishing these relationships is that they represent a simple lead-generating vehicle that you can leverage. And you’re not limited to exploring these relationships during the event. A trade show vendor directory is an ideal resource for finding like-minded businesses with whom you can create a referral system. Plus, many of these businesses cater to other trade show vendors. For example, they might supply exhibitors with high-quality promotional giveaways. Or, they may be a popular resource for trade show attractions. In both cases, they can introduce you to other exhibitors.

If possible, arrive at the event hall early on the first day to set up your booth. The more quickly you can set up your exhibit, the more time you’ll have to roam the convention floor before most of the attendees arrive. Your goal, as you walk the floor, is to scout other trade show vendors, identifying those who might offer complementary products and services to your own. When you find them, introduce yourself. You should be wearing a badge that includes your name and that of your company.

Noted speaker Zig Ziglar once said that the “quickest way to get what you want is to help others get what they want.” When you approach trade show vendors, focus upon how you can help them build their businesses. Ask them about their products and think of ways in which your own products might fit within the long-term goals of your respective customer bases. In other words, complementary products often cater to the same customers. If you can communicate the value of working together by showing other exhibitors that you’re considering their goals, you’ll improve your chances of building a mutual referral system.

 

Fellow Partners Share Their Expectations for the GFC2017 Conference & Expo……..
and why they will return year after year:

“We have truly become a global economy.  Social media and technology  have paved the way for us to conduct business overseas as easily as doing so in our hometown.   The GFC2017 Conference & Expo provides essential education and training for all global business people to succeed.”  Elinor Stutz, www.smoothsale.net 

 “Finally, a conference for the credit manager!  The industry has been crying out for this for years and at long last an event for credit managers from around the world. I have absolutely no doubt this will be the event of 2017 and for many, many years thereafter.” – Colin Sanders M.C.I.C.M. F.A.C.P., Head of UK Operations, Graydon UK Ltd

  “In reality, the world banking and trading systems are interdependent; this conference will strengthen our credit and finance networks and support better day to day decision-making.” – Roger L. Torneden, Ph.D., CFP®, Director of Business, Management and Legal Programs, UCLA Extension 

"As movers and shakers, we owe it to ourselves to get involved with today's ever changing global world, to better lead our communities. And what a better way to do it than becoming a part of GFC 2017 Conference & Expo? I expect nothing less than a world class conference, top level exhibition and state of the art training from GFC. And that's exactly why GFC is a platform for the leaders, movers and shakers! Look forward to seeing you there!" ~ Shiny Burcu Unsal, www.Be-LiveinU.com

REGISTER TODAY AT

http://gfcconexpo.com/exhibitorsponsor-registration-1

Finally, there is a conference and expo that provides the kind of exceptional value that Exhibitors should expect. Don't miss out on this extraordinary VALUE.

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Say HELLO TO OUR PREFERRED PARTNERS

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